| The history of commercial use of the Internet has only about a dozen years, but includes a lot of different events, the emergence of dozens of new companies that have managed to succeed in this promising field. E-commerce is a means of doing business globally, and allows companies to better collaborate with suppliers and to respond quickly to requests and expectations of customers. Companies have a choice of suppliers, regardless of geographic location, as well as the opportunity to reach out with their goods and services to the global market.
Today, it is not enough just to have your web page. The site should bring commercial benefits of the company.
One of the activities of the studio «IntroWeb» - the provision of integrated online marketing, a set of strategic operations, to attract the interest of users to your site, to create its target audience. The sequence of your steps, use of modern technology and we can help increase sales of goods and services the number of orders your company, to integrate your products into the market.
Remember! Lack of pre-planned and developed policy of your business on the Internet, as well as the errors committed in the planning, will ultimately lead to significant losses.
Marketing on the Internet is a complex of measures for the study of market demand and supply of goods and services, followed by promotion and advertising in their search engines (the introduction of your project in the database Yandex, Rambler, Aport, Google, Yahoo), marketing research, audit and monitoring sites and the active use of contextual advertising.
Audit of the Site
Marketing Audits of sites includes a set of assessment activities and the formation of recommendations to promote the site. It is, primarily, to identify weaknesses in the code pages and the structure of the site, improve site positions in search engines and ratings, citing the increase and popularity of a site designed to increase attendance..
Stages of the audit site
- Analysis of demand and target audience:
Definition of the potential audience of a site on the basis of search engines and data brokers advertising (advertising).
- Analysis of visibility and popularity of the site:
The position of the site on key demands of the leading search engines (Yandex, Rambler, Aport, Google), your ranking in the ratings, the presence in catalogs and thematic resources (industry portals, news sites).
- Assessment of the current attendance of a site:
Formation of the actual system of site visits (to set the counters HotLog, Rambler's Top100, etc.). Analysis of attendance: the time and geography of the visits, keywords, popular pages, the definition of «input» pages.
- An analysis of the competing sites:
Assessment of the above factors, the study citing a competitor's site, the formation of the comparative figures of attendance of sites
- Formation of the report and recommendations:
The results of the analysis, a report that includes the identified gaps and ways to address them, recommendations for optimizing the code pages and site structure, a list of resources to register in order to increase citation and attendance of the site.
- The cost and timing of the audit by:
Service «auditing map» cost of EUR 6 000 to 12 000 rubles, which is held within 10-20 days, depending on the volume and structure of the site. Influence also had a focus of the project and expected results moving forward.
Promotion of the site
Search engine and optimization of your site in search engines Yandex, Rambler, Aport, Google and others, qualitative improvement of attendance at the site. Steps to promote the site
- Thematic analysis of audiences and competitors:
Marketing planning and research to ascertain and determine:
- The expected audience of potential users;
- Promote economic efficiency in the search engines, that is, whether there is a demand on the Internet for products or services provided by the firm (the analysis of search queries in search engines Yandex, Rambler, etc.);
- A list of keywords and phrases, on the basis of which will be implemented by the optimization and promotion (semantic kernel - the list of queries that describe your target audience);
- The position of competitors, market saturation (the number of competing sites).
- Optimization and website promotion:
Optimization of the relevance of your site in search engines include:
- Further optimization and code the site to meet the requirements of search engines (content optimization);
- Increasing citation Site: registration in the directories, exchanging links, placing messages in the forums and message boards (citation index - the search engine Yandex and PR - for Google);
- Analysis of attendance at the site and identifying the most profitable areas;
- - If necessary, paid advertising site *
- Evaluation of the optimization and site promotion:
At this stage of evaluation and optimization promotion site, produced a strategy for further work, a decision on the need to further promote the site.
- The cost and timing of works on site promotion:
Prices for website promotion: from 15 000 rubles per month.
The minimum term appropriate site promotion - 3 months
* Paid advertising site: advertising, advertising on thematic resources, advertising on the mailing lists, banner advertising on the networks. Price and advertising are discussed separately.
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